Flagship Heritage
Jhumar
Authentic North Indian namkeens made with traditional recipes, pure ingredients, and modern hygiene controls. Jhumar brings royal crunch to everyday snacking. Show More →
Traditional Regional Recipes
Ambrish
Regional North Indian savories inspired by homestyle recipes, roasted textures, and familiar spice blends. Ambrish brings traditional warmth to the modern pantry. Show More →
Fun & Modern Crunch
Extra Fun
Playful shapes, bold seasonings, and easy-to-love crunch for family moments, parties, and spontaneous cravings. Extra Fun makes every snack break lively. Show More →
Baked Not Fried • Gut Friendly
Wafr
Baked-not-fried, fibre-rich chips made for contemporary snacking. Wafr combines bold flavours with a lighter, gut-friendly choice. Show More →